Why Didn't I Think of That?
On my work tonight, I stopped off at a convenience store along the way. I picked out a couple of 20 oz. cokes and a package of Ritz-bits. I paid for them and headed on to work.
When I got situated at work, I looked at the package of Ritz-bits. What a great marketing concept. Essentially, it is a plastic cup covered on the side with all the labelling for the product. The cup has a yellow plastic cover that fits snugly over the top of the cup. Beneath it was plasticized paper that served as the saftety sealer for the product. I looked at the labelling. The marketing gurus called this package a Go-Pak.
If you read further on the label, you see two small pictures on the side of the cup. One has the caption: "Perfect for cup holder...Reach in to snack." The other caption reads: "Recoverable."
This product, my dear readers, reflects some really smart marketing on someone's part. And you can have 3.5 oz. of Ritz-bits, packaged in this handy-dandy cup, for just $1.49. Why didn't I think of that?
When I got situated at work, I looked at the package of Ritz-bits. What a great marketing concept. Essentially, it is a plastic cup covered on the side with all the labelling for the product. The cup has a yellow plastic cover that fits snugly over the top of the cup. Beneath it was plasticized paper that served as the saftety sealer for the product. I looked at the labelling. The marketing gurus called this package a Go-Pak.
If you read further on the label, you see two small pictures on the side of the cup. One has the caption: "Perfect for cup holder...Reach in to snack." The other caption reads: "Recoverable."
This product, my dear readers, reflects some really smart marketing on someone's part. And you can have 3.5 oz. of Ritz-bits, packaged in this handy-dandy cup, for just $1.49. Why didn't I think of that?
posted by hfireman | 10:14 PM
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